The details, the stories, the relationships - these things matter.

We come from all walks of life. Our backgrounds are varied and diverse. And it’s our combined experiences that have made us who we are - a team of determined, passionate, dedicated creatives who want your brand to succeed.

We believe making things look pretty is easy. Tackling problems, that’s where the work is at.

Making things look beautiful isn’t all that difficult. But beauty on its own doesn’t solve modern business problems. It’s like the sugar in your Coke. It tastes good, but those are just empty calories. Great design solves problems. And we love a good challenge.

We’re big advocates for the value of both form and function.

The great Finnish designer Alvar Aalto encapsulated it best when he said “Beauty is the harmony of purpose and form.” Great design must be very easy to use. But, equally, it can also be beautiful. Using our combined backgrounds in design, development and architecture we have a uniquely talented way of marrying the two perfectly.

We sweat the details to order tell your story right.

After all, it’s your unique story and we never just wing it. Instead, we do our research, we get to know your organization better than you know yourself. And then, we extract the best version from you, position it, package it, paint it and tell the world so people can truly understand your magic.

We believe strategy is table stakes.

You won’t ever see “strategy” as a line-item in our services. It’s always included, because it’s at the core of what we do.

The best approach will always simplify everything.

Confusion, clutter, chaos. Who has time for that? We see through the fog and bring clarity and simplicity to every seemingly complicated project and organization we work with. 

Marketing is short-term. Brand is long-term.

If you’re hoping to go viral next week, we’re probably not for you. If you’re looking to build the best version of your brand and tell the best version of your story - that’s what we do. Like when we helped DuChateau re-invent the luxury flooring category or Avista go global. Helping brands find their rhythm and harmony for the long run is what we’re all about.

We believe agencies are common.
Partnerships are rare.

It’s not hard to find an agency these days. Let’s be real - it’s 2022. Lots of people can design a fancy logo, put together a website, write some copy.  But one that gets in the trenches with you to solve your biggest business problems? A partner who takes the time to fully understand your role and your brand? Those are harder to come by. We believe in doing whatever it takes to move your brand ahead.

We know your time and money are precious resources. We excel at speed and efficiency. 

Many agencies create loads of deliverables to impress their clients. This bogs down the process and costs money that can often be better spent elsewhere. We work differently. We’re smart about what is really necessary to effectively solve your challenges. This saves time, money and often, sanity.

Resourcefulness wins every time.

We don’t sit around, waiting for help. We step up to every challenge. And if we are presented with something we’ve never tackled before, we always find a way to figure it out. It’s just in our blood.

We believe in the future.

Brands for Good, is a specific division where we work with companies and organizations who are changing the world. Some are social startups, some B-Corps, many are nonprofits. As funding is often tight, we devise unique ways to work together. And twice a year, we dedicate our full set of services and expertise pro-bono to work on a cause we believe in.

We believe constraints create the edges to make great work.

&Brand Expertise

Brand is a living, breathing, ever fluid persona that, when lead with purpose and harmony, can unite employees and energize audiences. These are many of the ways in which we infuse that magic into brands.

Brand Strategy

Brand Strategy
Brand Belief: Purpose & Vision & Positioning
Brand Architecture
Brand Story
Customer Journey & Experience
Creative Direction
Art Direction

Brand Identity

Naming
Visual Identity
Product & Packaging
Design Systems
Style Guidelines
Brand Books

Brand Expression

Campaign Strategy & Execution
Website Experience: Strategy, Design, & Dev
Branded Environments: Tradeshows, Wayfinding, Retail Environments, Special Events
Product Experience
Employee Experience
Content Strategy & Execution
Photography
Video Production
Copywriting
Social Good & Impact
Looking for a unique service?
CONTACT US TO DISCUSS

&Leadership

Jose Alonso
Founder & Chief Creative Officer
As Creative Director & Founder at A&Co, Jose Alonso leads a hand-picked team of talented directors, strategists, designers, writers, videographers, and photographers to partner with clients to solve their business challenges and make a difference in how people experience brands.

Born and raised in Mexico City, he began his career as a licensed architect, which molded his fine-tuned attention to the smallest of details while keeping the big picture top of mind. This meticulous attention to all aspects of a design project eventually led to him opening his branding firm in 2007, transforming businesses from start-ups to global corporations.

He regularly participates in design conferences and universities on Brand and Design topics. His focus centers on integrating all brand interactions best while maintaining a solid and consistent brand expression.
Jose Alonso
X
CLAY HEBERT
Brand & Marketing Wizard

Clay Hebert is a marketing and branding strategist, speaker, and storyteller. He loves words and stories...and he believes we make marketing harder than it needs to be.

For a decade, Clay led teams at Accenture, the world’s largest consulting firm, solving complex problems for global Fortune 500 companies. He left to attend the most selective MBA program in the country...he was one of only 9 people to learn directly from marketing expert Seth Godin for six months. Clay’s work has been profiled in the books Tools of Titans by Tim Ferriss, Entrepreneurial You by Dorie Clark, and Deep Work by Cal Newport. He’s helped over 2000 projects raise over $100 million total via crowdfunding. Forbes called him “one of the next generation of business and media influencers” and he was recently named one of Entrepreneur Magazine's 50 Most Daring Entrepreneurs...along with Jeff Bezos and Elon Musk.

Clay believes marketing is about understanding how your customers want to feel...and then giving them stories and products and services that help them feel that way. Word of mouth is about those stories being portable and easy to spread. As Brand Wizard for A&Co, Clay helps our clients figure out the best version of their story, and then how and where to tell it.

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Martin Cohen
Creative Director

Martin is an innovative Creative Director with an eye for pixel perfection who describes his talent as unconventional and original. He utilizes both his creative and business expertise in new digital media with traditional media to assist companies by generating creative solutions that enable them to succeed. Martin has worked with a wide array of clients, such as BMW, Lamborghini, PANDORA Jewelry, Sony Playstation Network, Nike, and LA Philharmonic.

Loving the creative field ensures Martin will go the extra mile and constantly challenge the status quo. Martin's belief system is what truly drives him to create great work for every client, while his artistic nature allows him to think outside the box and step into a realm that is out of the ordinary.

Martin's interests include sports, traveling and fine art.

X
Cheryl Tieken Alonso
Style & Experience Guru

Cheryl is a designer, stylist and writer whose background in international studies has given her an immersive study of people and the way groups work and think. 

In her early 20s, she lived in the Dominican Republic and Costa Rica, studying and working with a local school and assisted migrant populations within the greater Seattle region.

When she transitioned to the design world, her empathic skillset and innate creative ability have allowed her to produce experiences and craft meaningful stories that excite audiences of all types. 

She has worked with clients across a broad range of industries, but is passionate about businesses and organizations that believe all stakeholders should be treated with respect and dignity, particularly the communities and natural environments they operate within and affect.

Hailing from Seattle, she speaks (fairly) fluent Spanish and regards travel and seeking out new experiences as key to helping us become more compassionate and innovative human beings.

Cheryl Tieken alonso
Style & Experience Guru
CLAY HEBERT
Brand & Marketing Wizard
Martin Cohen
Design & Digital Ace
Brands for Good is a specific division of A&Co where we work with companies who are changing the world, or at least their corner of it. We know the power of brands to change the world, and Brands For Good is our way to partner with people and organizations working to make our world a better place.
LEARN MORE
Brands for Good
To your user base and customers, it’s an experience that makes them want to use your product or buy into your brand over another. It’s an experience that makes people feel good, which creates less friction and creates trust with a brand. Why would you use something that's too hard if you don’t have to? How can you experience something if you can't find it or even know about it?
LEARN MORE

&Client Partners

We’re proud of the strong relationships we’ve built with our client partners over the years. Our experience spans multiple industries and various nonprofit focuses, but we don’t like to box ourselves in. We enjoy taking on clients from sectors we’ve never worked with before.

We believe the experience clients want comes not from years of working solely with one or two industries, but from the ability to apply what we’ve learned from all our ventures to the newest challenge at hand.

Doing so allows us to bring in unique insights and break the status quo of what’s always been done.

SELECT Clients

Adventure Games
AIGA Y Conference
Albertson Design
Amatos Auto Body
American Guild
Arris Composites
Avista Technologies
Barcley Butera
Battery Ventures
BeingWell Media
Boyd & Blair Vodka
California Coast Credit Union
Capstone Advisors
Carrier Johnson + Culture
Casero Taqueria
Chubby Pig
Cleo
Cross Construction
Darling Homes
Dewitt Companies
Duchateau
FiLo Festival
Foojin
Four Seasons Resorts
Front Porch
Garrison Floors
Gava Kids
Genalyte
GoHaus
Hartmans Law
Help Get Sponsors
iGroup Design
iTan
Jim Kwik
KellyCo
Kiernan West
La Jolla Concours D'Ellegance
Made for Joy
Meet your Magic
Microsoft
Mike Merriam
Mission Bio
Modern West
Neal Communities
Neal Signature Homes
Nurish.Me
NuVasive
Oak Creek Trail
Old Master Products
Paragon Speakers
Piper & Heath
Presagia AI
Rancho Mission Viejo
Run, Rock, Vote
San Diego International Airport
San Diego Italian Film Festival
Sea Summit
Sharp Healthcare
Simon Sinek
Sony
Speakeasy
Surfrider
Take Back Perfect
Taylor Morrison
TEDx San Diego
Terranea Resort
The Pink Pig
West Health
Workshop for Warriors
OUR WORK

&Stats

7
Years of collaborating with the most amazing clients and partners.
65+
Clients we have the honor to collaborate with over the years.
370+
Projects we have completed to date, from labels to trade shows, we've done it all.
0
Awards. Yes, we don't believe in them, our best award is when the partnership is a success for our clients.
WORK WITH A&CO

&Strategic Partners

Over the years, our studio has developed healthy relationships with a number of experts across the industry. When a project calls for it, we call in the absolute best.

You can trust that with each partner brought onto your project, you will experience the same level of collaboration, integrity and diligence as you do with our core team.
Albertson Design
Take Back Perfect
SessionWise
CXperts
Graphiques
Alender
DTB
Vertex
GMD
explore
all work