What is Brands For Good?
Brands for Good is a specific division of A&Co where we work with companies who are changing the world, or at least their corner of it. We know the power of brands to change the world, and Brands For Good is our way to partner with people and organizations working to make our world a better place.
Do I qualify?
Maybe! Brands for Good clients are often, but not always, nonprofits, conscious capitalism startups, and B-Corps. Not sure if you qualify? Reach out
. We'd love to chat.
Are Brands for Good projects pro-bono?
No, these projects aren't pro-bono; otherwise, we'd be a nonprofit ourselves. But we know startups, nonprofits, and B-Corps don't always have corporate funding or large budgets, so Brands for Good is where we get creative with pricing and project structure. Sometimes we'll discount our fees. Sometimes we'll get creative with equity models. Part experiment lab, part sandbox, part VC firm, Brands for Good is the division where we can make up new models and rules.